How to create visual impact online.
In a sea of content, here are a few tips to help you stand out online.
With the advent of smartphones posting relevant content online has gotten easier but has it gotten better? As a brand, user generated, curated content is key to any campaigns success but are you controlling the perception of your brand?
Christopher Prouty of NineTwice, a digital marketing agency suggests that a combination of user generated and brand generated content will dominate social media and increase engagement and brand visibility.
Posts with relevant visual content:
- Get 94% MORE page visits and engagement
Tweets with photos get 313% more engagement
Get processed 60,000 x faster
So how do you stand out?
Who are you?
Visually define your brand. Brand your designs across all channels and keep strong brand consistency across campaigns. Establish things like an identifiable color palette, composition or photographic style — make your business recognizable.
Start with a clear creative concept.
Compelling posts have a strong concept tied to a clear objective. Are you having a sale? Do you want to build brand awareness? Are you throwing an event? Come up with a a theme or themes for the year. You know your business cycle, plan for it and design what you need before you need it.
Be a source of Happy, keep your message upbeat.
We see so much negativity happening in social media on a daily bases, positive posts will attract new followers and keep your existing followers coming back for more!
Your Vision, your story. That old saying a picture is worth 1000 words comes to mind, When it comes to content, why would you want the story to be someone else's? Show them something they have never seen before. It establishes credibility and showcases who you are as a company.